What is SEO & why is it so important?

 

By now you've probably heard of SEO... Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers. SEO may target different kinds of search, including image search, video search, academic search, news search, and industry-specific vertical search engines. SEO differs from local search engine optimization in that the latter is focused on optimizing a business' online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

 

As an Internet marketing strategy, SEO considers how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. By May 2015, mobile search had surpassed desktop search In 2015, it was reported that Google is developing and promoting mobile search as a key feature within future products. In response, many brands are beginning to take a different approach to their Internet marketing strategies.

​

- In 2019 people use search engine optimization more than ever. Things like Google Voice search are making it easier and easier for younger and older people in all generations to use seo.

 

- Today's market is more competitive than ever, making SEO marketing more important than ever in 2019. Search engines serve millions of people across the globe per day looking for answers or solutions to their problems. If you do your research it's proven seo can help your business grow.

- SEO can put you ahead of your competition. It is proven if you take two websites selling the same exact merchandise the website with a search engine optimized item for sale is more than likely to get the customer.

- SEO is important for a smooth-running website. Most websites can benefit from SEO cuz it directly increases search engine traffic to your website thus creating more traffic to your business, even while you sleep.

- SEO is good for social promotions of your website people find your website by searching Google or Yahoo are more likely to promote it on Facebook Twitter and other social media channels.

- In 2019 users trust search engines of having the necessary information to make an educated decision.

- SEO is not only about search engines but good SEO practices improve the user experiences, also make the business provide a better service by advertising they practice what they preach digitally.

-  The majority of search engine users are more likely to click on one of the top five suggested page results organically (SERPS). To take advantage of this ranking and gain visitors to your website, or bring customers to your online store. It is imperative your website is set up for SEO. Contact ORM Chicago specialist today, to see what we can do for your business.

​

Brand Marketing

 

Brand Marketing is an approach to communications, sales, products, and services that grow the asset of brand equity.

​The idea that every company needs a logo is nearly universal. The logo is close to the first thing on the to-do list for an entrepreneur.

But have you ever wondered what about brand marketing is so powerful that the logo is universal?

It is because everyone knows the power of a brand.

Brand marketing is the theory and tactics to make a strong brand. The theory of brand marketing: spending on marketing is an investment in building a brand’s value, and in-turn the company’s value. That investment-based strategy makes brand marketing different than other marketing strategies such as direct response marketing.

​

Brand marketing constantly grows a company’s value!

​

Many first time entrepreneurs and small to medium-sized business owners view spending on marketing as an expense, while money spent on building and maintaining assets like machinery, intellectual property and location are considered to be capital investments.

Brand marketing focuses marketing so it is an investment building an asset called brand equity. Brand equity is the portion of a companies value or market cap attributable to a company’s brand.

All business assets have value because they generate future revenue and profits. A machine in a factory, facility for a restaurant or code on a server has value because it makes selling product possible.

A brand is no different than any other business asset. It makes future sales possible! Contact an ORM Chicago specialist today!

​

Social Media Marketing

 

In 2019 social media marketing is one of the most important tactics you can use for your business. Why? Social media channels are extremely rich full of active customers and businesses looking to promote and move their forward in 2019.

Do you have a social media marketing strategy squared away for 2019? If you don't chances are your business is struggling online.

In 2018 social media marketing had its fair share of problems. Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a new marketing campaign while surpassing 1 billion users.

The good news is in 2019 it looks like social media marketing is finally heading in the right direction alongside Google.

Remember much like SEO social media marketing is planning for a marathon, not a sprint.

Newer brand or businesses should strive to set their goals that are actually obtainable for example shooting for a million new Instagram followers in 2019 is not going to happen by tracking smaller more realistic goals you can scale your efforts in a way that's both reasonable and affordable.

In 2019 to increase brand awareness on social media. You need to create authentic and Lasting brand awareness, avoid solely publishing promotional messages. Instead, focus on content emphasis your personality and put your followers ahead of the hard sale.

ORM Chicago researches your audience. Many business owners make assumptions and it's a dangerous game to play. Thanks to sheer wealth of demographic data and social media analytics tools out there, you really don't have to anymore.

ORM Chicago helps you create a loyal fanbase. Does your brand promote user-generated content do your followers react positively without any sort of initiation your customers can be your best cheerleaders and Source brush content but only if you're encouraging them to post on your behalf.

Improve ROI
Positive social media Roi doesn't happen by accident. Taking the time to audit your social channels can help keep the cost of Labor ads and creatives down the end result is squeezing way more out of your Social spending & ORM Chicago can help you get there!

Achieving a higher quality of sales
Digging through your social channels is nearly impossible without monitoring or listening to specific keywords phrases are hashtags. through more efficient social media targeting you reach your core audience much faster with this tactic.

Drive in person sales
Many brick-and-mortar businesses are on the hunt for social media marketing strategies that drive in store sales. Is your brand promoting enough on social media to entice customers to come in and see you. Are you creating urgency to your customers on what's going on in your stores including promotions and action shots inside your store? Contact ORM Chicago to get started today!

​

Web Design

 

One of the most important things for a brand, particularly of a business still starting out and looking for greener pastures, is good web design. ORM Chicago can handle any web design project, big or small. Web design can be the one thing that pushes you above or pulls you below your competition. Design matters, because it can reflect how you and your brand do business, and ultimately how your clients and potential customers see and feel about you.

This is particularly important when it comes to websites, which are essentially the new storefronts and first contact points for an increasing number of businesses and brands. Make a bad impression, you lose a potential conversion. Make a good one, you gain a customer.

 

What is “Good Web Design” Anyway?

 

If you ask a few designers to define what good web design is, chances are they’ll all give you a variety of different answers. However, when you look closely at some of the most well-designed products, services, and materials, you’ll begin to see similarities and parallels between quite a lot of them, and the reason for this is that the most well-designed things are based on web design principles that result in useful, beautiful products that ultimately give consumers a deep level of satisfaction and enjoyment when used.

While there are different schools of thought and a variety of approaches to web design, legendary designer Dieter Rams Ten Principles for Good Web Design is a great place to start off with whenever considering how to go about designing anything of significance to you, your business, and your customers.

 

Make a great impression, and you can potentially gain and keep a customer for life.

Ultimately, it all starts with design and how you present your text and visual content and the experience your users get. So, let’s talk about what you need to know about good web design, contact an ORM Chicago specialist today!

​

Landing Page Optimization

 

What Is Landing Page Optimization? (LPO)

 

Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. Landing page optimization is a subset of conversion rate optimization (CRO), and involves using methods such as A/B testing to improve the conversion goals of a given landing page.

​

​Why your online business needs Landing Page Optimization

 

Let's face it landing pages are a key component of online marketing campaigns. With the world becoming more and more instant gratification info on the front page is here to stay. A landing page is specifically designed page whose main goal is to generate sales or capture leads. Landing pages are often the main destination of paid online marketing campaigns and a lot of money and resources are spent driving traffic to this page.

Since landing pages are focused on conversations improving their performance can lead to significant improvements in seo results. This is where LPO comes into play.

Optimizing a landing page ensures that you achieve the highest possible conversation rate from the visitors who arrived at that landing page landing page optimization can help you lower your customer acquisition cost, acquire more customers, and maximize the value of your overall ads spend. Speak to an ORM Chicago specialist to make sure you're landing page is being optimized correctly.

​

Google Analytics

 

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand.Google launched the service in November 2005 after acquiring developer Urchin.

Google Analytics became the most widely used web analytics service on the web. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as Google Analytics for Mobile Apps. Contact an ORM Chicago Specialist to see how we can get your website started on analytics today!

​

​Facebook Pixel

 

Facebook pixel is a piece of code for your website that lets you measure, optimize, and build audiences for your ad campaigns.

How Facebook pixel works

When someone visits your website and takes action (for example, buying something), the Facebook pixel is triggered and reports this action. This way, you'll know when a customer took an action after seeing your Facebook ad. You'll be able to reach this customer again by using a custom audience. When more and more conversations happen on your website, Facebook gets better at delivering your ads to people who are more likely to take certain actions. This is called conversation optimization.

Setting up Facebook pixel

If you have access to your website's code, you can add the Facebook pixel yourself. Simply place the Facebook pixel base code

(what you see when you create your pixel) on all pages of your website. Then add standard events to the pixel code on the special pages of your website, such as your add-to-cart page or your purchase page. For full step-by-step instructions on adding the Facebook pixel to your site, visit the Help Center.

Many people need the help of a developer to complete this step. If that's the case, simply email your Facebook pixel code to them, and they can easily add it to your site.

​

Content Building

 

Content building in 2019 is an art, if you do not have original quality content that no one has read before, content building simply won't work as effectively as it has in the past. There's nothing like original creative content on the internet, and how well it's absorbed by the consumer. That's why it's imperative that your business makes sure in 2019 that its content is being built properly for the future, or you will no longer see the results you are looking for on Google, it's as simple as that. From Video's, to podcast's, to blogging, content is so important in 2019.  Hit up a ORM Chicago specialist today and see what we can do for your business in 2019.

​

Blogging

 

 

Importance of blogging is huge on the Internet. Blogging helps teachers to connect with students. Blogging helps business owners to engage with customers. Blogging connects similar thinker and communities of people worldwide. Blogging helps to get more website traffic from search engines. Blogging helps journalists to share the personal views on the cause with their fans. Blogging helps politicians to connect with citizens.

Blogging help students to explore new solution of the old problem. Blogging helps search engine users to find the appropriate and effective information and knowledge. Blogging help individual and companies to earn passive income.

Blogging helps Google to display run their own search business or display quality search results, and also to earn money by displaying relevant or native ads on blogs monetized with Google Adsense.

Blogging is important in business to engage with customers on a personal level. Blogging is inbound marketing method that builds a long lasting relationship and loyal customer base.

Due to big players, it’s tough for small business owners to position the brand on the internet. But blogging is a way that not only positions your brand strongly on the internet but also increases sells.

Blogging is very beneficial for a business to attach and get the attention of ever busy social media people. You can explore the life changing experiences people can get by using your products and services through the blog.

Customer not only want products but they also want unique experiences that blog can create. For example listing products or services on the website is not enough. It’s because thousands of companies are following the same methods. Customers are exhausted and confused. They are not able to make a correct buying decision. It’s because the content on the website (such as text, images, services) similar and that is irrelevant and they are not getting users focus on the products.

But you can use blogging in your business to educate people about unique solutions and their benefits. You can inform them with facts and figures in a blog. You can do this by understanding their pain, troubles, problems, and emotions.

You can use research and analysis tools. Such as Google Analytics, Google Trends, Keywords Planner, social media posts, comments on YouTube videos etc. After that, you can add those features in your products and services and explain them in a blog.

And I think Blogging is the most productive thing that anyone can do online.

Blogging is important in education that connects teachers and students on a personal level. After taking a class or before the class any teacher can share the class topics and the importance of the topic with students in an article on the blog.

Students are connected with the internet today more than ever and its great advantage for an academic and technical education provider to align students with the career purpose through the blog.

There are various students or almost all students search for class topic or essays on the internet. They need productive information about the topic they studied or will study. It’s all about knowledge and personal feels students get from teachers that keep aligned them with the educational goals.

If teachers spend half of their social media, Facebook, Google+ times to write a blog for students. And students spend more time on learning teacher’s blogs and experiment on creative level rather than spending time on social media. I think half of the problem related to students and teachers automatically solved.

The purpose of being a teacher is not only to earn money. Its purpose is to train students so they can create a solution in worldwide future problems. And blogging is one of the great ways that teachers and students can use to achieve their academic and career goals. That’s why I think blogging is important in Education. And this is a great habit that teachers and students can follow in their daily life.

​

Retarget Marketing

 

Behavioral retargeting (also known as behavioral remarketing, or simply, retarget marketing) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions. Retargeting tags online users by including a pixel within the target webpage or email, which sets a cookie in the user's browser. Once the cookie is set, the advertiser is able to show display ads to that user elsewhere on the internet via an ad exchange.

Dynamic creative (also known as personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed. For example, if a consumer visits an advertiser's website and browses products A, B and C – they will then be retargeted with a display banner featuring the exact products A, B and C that they previously viewed. This is typically restricted to the visitor's browsing on a single website.

A refined version improves on re-engagement with customers. If a customer begins an online order, for example, but fails to complete it, a flag indicates they had interest in the product being ordered. Later, ads showing the product of interest can be custom-linked to point back into the order system. When the user clicks on the ad, they are returned to their incomplete order. Such an implementation requires that the order system support deep linking or other retargeting services.

More info coming soon...

​

​

Contact the Chicago SEO experts today!

​

​