Chicago small business owners guide to digital marketing in 2019.

Updated: Mar 9, 2019

ORM Chicago, changing the digital game...

Digital marketing is changing in 2019. What's worked in the past few years, is not going to work anymore. In this blog we're going to go over some of the new changes for digital marketing in 2019 for small business owners, and what you need to do to succeed.


1. Content marketing

Anytime you do a search, most of the content marketing and blogging websites are at the top of the search. Content marketing and blog marketing is so played out, unless you're producing the most original content that's never been written before. It just won't work as good as it has in the past. It is imperative that your content that you are writing on your website is original, free from copying anyone else, or it just won't work the same as it used to with SEO. Especially with Google's new algorithm updates. Businesses need to be writing original content that viewers have never read before, or you will never get the ranking that is needed for optimal success. This is a very good reason why leaving it up to the professionals is a must. We're constantly in the field day in & day out, & understand the needs for the industry to succeed. We know what will help you get organically ranked with the help of experience & useful ranking tools.


2. Podcasts

Did you know the average household listening to podcasts in 2019 is making over $75,000 a year or more. This is one of the most amazing statistics we have found in 2019. That means people listening to your podcasts are going to be better buyers! So in 2019 it is a very good idea as a small business owner to create a podcast, it just makes sense.


3. Video Content

Video content is the feature that customers want to engage in through video. Like it or not, video content is here to stay. It is very important that your business adapts to what customers want. Facebook gives you more views if you use video, YouTube gives you more views of use video, & LinkedIn does as well. You absolutely need to be using video content, so make sure you take advantage. You cannot take it for granted in 2019 for digital marketing.


4. Omnichannel Marketing


Digital marketing is moving to an Omnichannel approach. Before you could build a business on just one channel, not anymore entrepreneur's! Companies in the past used to be able to focus on one thing and be good at one thing only online. That worked in the past, but with Google's algorithm updates constantly changing, 2019 the Omnichannel approach is a must.


Things like:

Pay-per-click

SEO

ORM

Growth hacking

Creative content marketing

Social media

Banner ads


The more channels you use the better off you'll be, because most of these channels are crowded with people and other business owners. If you don't use them all in 2019, you just won't be as successful as the others that do, end of story...


5. Conversion optimization

Advertising keeps getting more and more expensive over time, and that is not going to change. So the only way you're going to be able to stay ahead of the curve, is through conversion optimization. The more you optimize your landing page for conversions, the better off you're going to be. Researchers have shown consumers are more inclined to use a service or product that has an organic ranking versus a paid advertisement. Again with that being said it is imperative that your website is set up for conversion optimization. Contact an ORM Chicago specialist today for more information.

6. Online searches are moving to voice searches.

Research shows through comsearch, online searches are moving to an estimated 50% of all Google searches by 2020 through voice search.  Right now two out of five adults are using voice search. So if you want to do well in 2019, you need to be leveraging voice search. To do this, you need to make sure your website loads fast. If it doesn't load fast, you're not going to do as well with voice search. Also make sure your website is https. Most sites that are on the top these days are https, so yours needs to be as well. People typically search long phrases, so your answers need to be short and to the point, but not one sentence long.


7. Leverage funnels

Marketing funnels are going to be more popular than ever in 2019. Before people used to optimize their campaigns by just buying ads. 


Now you need to look at things like:

Up sales

Down sales

Cross sales

Lifetime value of customers

Churn


Whether you have a physical product, online sales, or marketing lead generation. You need to track everything from a visitor to a conversion point. That's Revenue for them to keep buying. That's lifetime value for the customer, and that's why creating a funnel is important. If you don't know how to create a funnel, search how to do it on Google, or contact one of our ORM Chicago specialists for a free quote today!


There's always so much more to learn in digital marketing, let ORMChicago.com help you today!

- Applying Website analytics

- Best email marketing practices

- Developing content marketing strategies

- Organizing a digital advertising plan

- Social Media strategy development + More


We hope this how to guide helped you out, don't hesitate to contact us for your digital marketing needs in 2019!


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